Do Professional Photos = Success?
TRUTH TIME
If you’re a business owner, you might be wondering…
“Do I absolutely need professional photos in order for my business or brand to be successful?”
Short answer: Hell no.
Long answer: A lot goes into making a business successful, and brand photos can play a crucial part.
Below are three ways brand photos can help to set your business up for success and expedite your growth.
Brand photos set you apart from your competition.
Is your industry market saturated with top-notch competition? You need to find creative, and impactful ways to set yourself apart. Brand photography is one way to edge out your direct competitor (near and far).
The pandemic has forced a lot of businesses to get more savvy about marketing in a digital landscape. Brand photography gives you visual collateral that you can use to lure your dream clients away from competing businesses.
And while we’re on the topic… let's talk about how...
Brand photos attract your dream clients (faster)
Attracting your dream clients takes strategy, time, and (obviously) stellar services or products. However, one way to expedite the process of working with your target clientele is by using brand photos to engage them.
Prior to the pandemic, more and more businesses were operating (at least partially) online. Now, almost every business has online visibility and every client is searching for vendors, partners, and businesses using online channels.
Businesses should use photography to communicate offerings, but also culture, core values, and brand value. Photos are a powerful tool to grow your business and ensure your client list is full of people you feel passionate about serving.
Brand photos are versatile (and evergreen)
You don’t need to limit the use of your brand photos to your website or ecommerce shop. You can use your images any and everywhere.
Do you get asked to guest on other people’s podcasts? Use one of your new brand headshots for your guest bio.
Want existing clients to know about and buy your new product line? Use your brand photography in a series of drip campaigns in your email marketing newsletters.
Want to up your social networking? Use your brand photos to update your LinkedIn headshot and background cover image.
Your brand photos are very versatile and are meant to be used anywhere you want to promote your brand. Check out this blog post where I expand more on where you can use your photos.
To recap, there are a lot of pieces to the puzzle when it comes to running and growing a successful business. I firmly believe that brand photography can be a cornerpiece in this puzzle. Interested in learning more about how brand photos can equate to business success? Set up a complimentary consultation with me here.